We’re living through a moment when trust is eroding, systems are shifting and people are searching for work that aligns with what they believe.
Writing from the Inside Out is a field guide for anyone who wants to communicate with clarity, lead with values and use their voice to help shape what happens next.
It blends personal stories from brands like Patagonia and IKEA with practical tools grounded in public-interest communications.
It's for communicators, leaders and creatives working inside:
• Businesses trying to align their decisions and their values
• Nonprofits and movements shaping cultural or political change
• Public interest teams and politicians building understanding across communities
• Anyone who wants to use language as a tool for influence and care