Process

The Process

Here’s a sample itinerary for a full journey where we get to create something together. You might want the entire excursion, or just a short hike.

Line art image of a map

Make a map

Discuss your vision, mission values and goals
Talk about the problem you want to solve (a customer need, pain point or desired outcome)
Outline definition of success
Set priorities and timelines
Who else needs to be involved or looped in?

Line art image of a dotted line going down a path through tall trees

Explore

Who is your existing audience and what do they need/value?
Who else are you trying to reach?
Conduct competitor analysis and find points of differentiation
Execute digital (SEO/keywords/assets) and marketing audit
Define/create user journeys
Find and outline opportunities

Line art image of a tent next to a tree

Build a base camp

Do a de-brief check-in (agree on what we want to create)
Create a mind map of content pillars and customer profiles/journeys
Create content pillar topics and audience strategy
Ideation and client feedback
Create internal and/or digital brand/marketing communication strategy
Build an editorial calendar

Image of a campfire

Light the fire

Create values-based content aligned with goals
Publish content and monitor impact/response
Conduct short-term periodic analytics
Review long-term brand outcome(s), i.e., how much value are we creating?

Wanna talk shop? Drop me a line.

I'd love to hear about what you're up to. First 1/2 hour is on me.

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