Watch Apple’s First iPhone 5 TV Ads: “Physics,” “Cheese,” “Thumb,” and “Ears” | TechCrunch

Posted by | · · | Communication | Comments Off on Watch Apple’s First iPhone 5 TV Ads: “Physics,” “Cheese,” “Thumb,” and “Ears” | TechCrunch

Apple does it again with five, 30-second videos that speak directly to the benefits of of the iPhone 5’s key features. The voiceover by Jeff Daniels keeps it down to earth. I especially like Physics. It’s in line with Steve Job’s playful approach to questioning everything.

Read More