Differentiation vs. Making a Difference
A lot of brand communication focuses on standing out in a sea of messages that are all trying to grab your attention. Social media requires a more meaningful conversation. How do you go from yelling to talking?
One way is to create an authentic dialogue that speaks to the intrinsic value of your product or services. Does your company have the potential to enhance someone’s life or make the world a better place to live? If so,check out this article on The Dragonfly Effect’s blog.