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A lot of brand communication focuses on standing out in a sea of messages that are all trying to grab your attention. Social media requires a more meaningful conversation. How do you go from yelling to talking? One way is to create an authentic dialogue that speaks to the intrinsic value of your product or […]
Can corporate social responsibility be measured using metrics and other economic-based tools? I don’t have the answer (I tend to focus on intentions, not measurements) but here’s some food for thought: http://inspiredeconomist.com/2010/10/12/csr-reporting-in-the-age-of-social-media/
I’m glad Google recently changed its algorithm. Now we can move closer to getting relevant results instead of weeding through content farms whose sole purpose is to game the SEO system. Thank you Google! Read the article on Search Engine Land here