I'm a strategic brand writer with a passion for helping people express their intentions and purpose. I've worked on brand level communications for Patagonia, W.L. Gore & Associates, IKEA, bluesign, the National Democratic Training Committee and many other purpose-driven companies.
I've been involved in several global comms projects that involved voice direction and strategic brand messaging that aligns with sale and marketing goals. I love working with entrepreneurs, whether they have a start-up or they sit on a board, and I especially like crafting communications that reflect a vision, a mission and a value set.
I can work on long-view projects that range from strategy to execution to production, and I'm well-versed in the craft of writing, i.e., AP style, Chicago Manual of Style. I can brainstorm with creatives, create a style guide if you don't have one, train new writers, create editorial calenders and work with existing teams and processes.