These are longer-term projects that involved multiple stakeholder involvement. Each project represents work done for a brand aiming to create environmental or social change.
Using strategic campaigns to educate and inspire people to think differently about a brand product or service.
Toolkits for start-ups and huge brands ready to shake it up and launch a new, big idea into the world.
A catalog isn't just a catalog: it's a way to explain to the world the "why" behind what you do.
I work with teams to storyboard ideas; then write scripts, interview folks, find stories that come from a passion about something and create messaging to educate and inspire people.
Examples of using words to ignite ideas.
An company that truly has something to say is made up of people that have a sense of purpose. I work to reflect the ideas of people who want to make the world a better place. Some call it copywriting; I call it education.
Maybe some day I'll write a book. In the meantime I edit books.
I volunteer 10-20% of my time each year: getting involved in community initiatives and donating time to nonprofits that have an environmental and/or social purpose.