Copywriting / Design / Sustainability Communication
IKEA needed a new way to communicate their sustainability efforts in the store environment. Working with Lippincott, a brand agency in London, the sustainability department in Helsingborg and IKEA’s global store communication team, we developed a graphic identity for store communication–from supersized posters all the way down to product signs.
We also developed a content strategy document for all sustainability signage messaging in the store environment. The entire graphic identity and content strategy package was deployed globally to over 300 IKEA stores, along with guidelines for local content development.